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a film by angga adhi susilo
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hey aunty, have you washed your hands?
from shopping mall Grand Indonesia,jakarta.
alila villas uluwatu bali designed by architecture singapore firm, WOHA.
I’m guessing the copy might be too small to read, so here are the links to a bigger format version of the ads. Red. Green. Blue. Yellow.
I want to love these, but I can’t.
I appreciate the attempt at doing copy-driven ads that speak to the imagination of children, but these fail in execution. We’re supposed to be looking into the mind of a child, but how many know where Marrakesh is? Or what Alcatraz is? Etc.
Lastly, these are obviously targeting parents, but the closing tag is: Every Lego brick tells a story. Build yours. ‘Yours’ doesn’t make sense in this context. You’re selling to parents, but the Lego is for their children.
Agency: Pereira O’Dell | Source: Copyranter
I don’t think The LEGO Group knows who they are targeting any longer. These ads are not for children.
(via mattsbrickgallery)
garuda wisnu kencana,bali.